Recognises the changing face of the community pharmacy sector by presenting healthcare professionals with up-to-the-minute practical and detailed information - thereby enabling them to run more effective and successful businesses - while simultaneously maintaining their professional competence.
Economic demands and the pace of change dictate that pharmacists stay at the forefront of their field. Today’s pharmacist is a healthcare expert assuming a vital role in the South African medical fraternity while continuing to complement the services of the general practitioner, simultaneously providing a comprehensive professional service to the community. Modern Pharmacy recognises the changing face of the community pharmacy sector by presenting healthcare professionals with up-to-the-minute practical and detailed information – thereby enabling them to run more effective and profitable businesses – while simultaneously maintaining their professional competence. In light of the current emphasis focus on continuing professional development, it is essential for any successful professional to stay abreast of current trends, attitudes and practices – something, Modern Pharmacy enables the professional pharmacist to do with ease.
Colourful, easy to read and packed with invaluable information from cover to cover, the magazine has rapidly become recognised as essential reading matter. In fact, the 2007 readership survey reveals that Modern Pharmacy’s content is overwhelmingly rated by 99% of its readers as ‘good to excellent’. Modern Pharmacy is used for reference more often than any other monthly journal in the industry and is read with satisfaction by more than 9 834 individuals. And this is not according to the publisher – these sentiments are expressed by the readers!
Factors which have no doubt boosted this interest are the quality and diversity of the articles. Looking at the former, Modern Pharmacy has spared no effort or cost in selecting the best possible authors. The local pool of knowledge and expertise is complemented by superb articles drawn from the peer-reviewed US publication, US Pharmacist, by means of an international license agreement. The choice of articles is determined through regular reader research and includes topics ranging from clinical to business matters. Further emphasising continuing education, Modern Pharmacy publishes Edupages. These enormously popular full-colour A4 double sided information cards are perforated and punched, ready for easy removal and filing, thereby forming an invaluable, quick and easy reference. Once again, latest research reveals that a whopping 91% of respondents found the Edupages to be ‘extremely useful’ or ‘useful’. Dedicated to providing invaluable information to the pharmacist, Modern Pharmacy is an unsurpassed marketing tool. Allow it to work for you!
Click here for more information on Advertising including the downloadable Media pack.