IFF renews commitment to 2011 NPC

INTERNATIONAL Flavors and Fragrances (IFF), as a leading creator and manufacturer of flavours and fragrances, has confirmed that it will continue to be the key sponsor in P&C Review’s New Product Competition (NPC) for 2011.

‘We are extremely enthusiastic about continuing our partnership with P&C Review on this worthwhile project,’ says Nicholas Evans, IFF Fragrance Manager, Africa. ‘IFF is passionate about fostering a culture of creativity and innovation; we want to encourage the local industry to strive for continuous improvement. We believe that the competition supports this mindset and is the ideal tool for us to work with industry leaders to inspire and develop products that have a creative advantage.’

The competition, now in its fourth year, aims to encourage and reward local innovation in the cosmetics industry. Previous winners include Sh’Zen, Essel Products and Environ. Entries are judged according to certain criteria and a comprehensive, professional and unbiased assessment by the expert panel is given to entrants after the awards function.

The winner gets to flaunt official endorsement of its win on its packaging and communication materials and, of course, free entrance to the Society of Cosmetic Chemists’ (Coschem) annual conference and gala dinner. Entries for this year’s competition close 1 April 2011. Details and entry forms are available online at www.pharmacos.imix.co.za/npc/pcr2011 or by contacting Tania da Silva at tania.dasilva@infixion.co.za, or +27 (0) 11 835 2221.