Overview
In the medical field, change is a way of life. New and better ways of doing things are constantly on the horizon. That is why the content of Modern Medicine, the journal sent to general practitioners in private practice all over South Africa, is designed to provide useful global information from opinion leaders around the world about pertinent developments that are succinctly explained within clinical articles on practice procedures, case histories, new studies and products.
There is one situation, however, where there is no need for change. It emerged in a readership survey conducted a while ago that Modern Medicine is rated as the No 1 clinical medical journal read by general practitioners. That must mean that Modern Medicine’s editorial mix is right. No fewer than 94% of Modern Medicine readers rated it from above average to excellent, and that’s nearly 18% more than its nearest competitor. Modern Medicine is, in fact, so highly regarded that it is read regularly by 25% more respondents than the next most highly read medical journal — and, what is more, it has an unequaled shelf life, being the journal that is retained for future reference by 30% more readers than those of any other title.
Additional Information
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| Attachment | Size |
|---|---|
| Med Rates 2010.pdf | 294.95 KB |